{Prod­uct Inno­va­tion: What’s Next?}

We’re going to shake things up again!

We knew from the start hav­ing “inno­va­tion” as a core value propo­si­tion wouldn’t be easy. It requires an enor­mous level of tal­ent, com­mit­ment and the right cul­tural envi­ron­ment to flour­ish. While there are many fac­tors at work, there are two major forces that have allowed us to har­ness inno­va­tion. Our prod­uct devel­op­ment part­ners at Gen­e­sis are in a con­stant mode of research­ing and devel­op­ing new tech­nolo­gies for our future prod­ucts. As the con­cepts mate­ri­al­ize and the tech­nolo­gies mature, they can be inte­grated into new prod­uct design. To date we have had 5 inno­v­a­tive patents issued. Cur­rently we have five pend­ing patent appli­ca­tions for future prod­uct inno­va­tions. We keep the pipeline full.

Besides this ongo­ing devel­op­ment, our prod­uct devel­op­ment plans must reflect changes in the mar­kets. The changes that might come about as a result of demo­graphic, reg­u­la­tory and legal events shift the focus of our prod­uct devel­op­ment ini­tia­tives. We focus on strate­gic solu­tions posi­tioned to pro­vide supe­rior prod­ucts in these new environments.