{Prod­uct Inno­va­tion: A Lit­tle His­tory}

As we started work­ing with Gen­e­sis to design our prod­ucts, our vision quickly mate­ri­al­ized and we real­ized a sig­nif­i­cant com­pet­i­tive advan­tage. This advan­tage has been val­i­dated by the numer­ous awards our prod­ucts con­tinue to receive and our sales results.

We started in 2006 with the biggest month ever for a new index annu­ity launch, and we’ve gath­ered momen­tum ever since. In our first cal­en­dar year, sales exceeded $1 bil­lion. In the sec­ond year, new pre­mium exceeded $1.5 bil­lion. That’s why we know the finan­cial ser­vices indus­try is starv­ing for inno­va­tion to serve the needs of individuals.