{Newsroom: Phoenix Suns Partnership}
THE ANNEXUS GROUP, PHOENIX SUNS ANNOUNCE PARTNERSHIP FEATURING SPONSORSHIP OF PRACTICE JERSEY AND PRACTICE COURT.
PHOENIX – On the heels of the NBA’s approval to allow sponsorship of team practice jerseys for the first time, the Phoenix Suns and The Annexus Group, a Phoenix-based annuity product development and marketing firm, announced today a new multi-year marketing partnership agreement. Suns President and CEO Rick Welts, Suns General Manager Steve Kerr, Suns Head Coach Alvin Gentry, and Ron Shurts and Don Dady, Partners in The Annexus Group made the announcement at US Airways Center.
The multi-year, mid-six figure deal (annually) includes exclusive logo placement on the team’s official practice jerseys for a two-year period, the length currently authorized by the NBA. The logo will be affixed on the upper right side of the jersey. The jerseys will be worn during official team practice and shootaround as well as during press interviews immediately following. The team’s coaching staff will also wear The Annexus Group branded gear during these times.
“We’re proud to partner with The Annexus Group, an innovative locally-based company that continues to build a growing national business,” said Welts President and CEO of the Suns.
As part of the partnership, the Suns practice court will be named the Annexus Practice Court. The facility will feature The Annexus Group logos on each end of the practice court and various other spaces. The Annexus Group will utilize the facility for seminars, meetings and business building opportunities.
“On a daily basis, we have the privilege of working with the “best of the best’ in our business. One of the keys to our growth has been helping Advisors elevate their game by having access to innovation and technology to serve individuals with the retirement planning. This practice facility sponsorship represents one more link in that value chain,” said Dady. As we now bring top advisors to train in this facility we will be offering them a “game changing” experience in a world–class facility.”
The Annexus Group designs and markets innovative “Principal Protected” retirement investment products. The Annexus Group has become a leader in their industry by using their innovative product design to help Advisors enhance the potential of their client’s retirement portfolios.
We can attribute a large share of our success to having brought to market a number of industry firsts. We currently have 5 Patents issued 5 pending. It is the “Annexus Innovation Inside” that separates our products and gives our Advisors a competitive advantage. Our being part of one of the first practice facility sponsorships was really important to us,” said Shurts. “We are most excited about being associated with an organization of quality people like the Suns who will represent us well on and off the court and share our innovative spirit.”

